If Google plus has died, what affect will it have on our business?

Google’s Facebook

Back in the day, the platform was touted as ‘Google’s Facebook’ with arguably the aim being to wipe Zuckerburgs’ Facebook off the planet. That of course never happened and in all honesty Google, it was never really going to happen, was it?

Techcrunch got the death-knell ringing when it went on record last year stating that ‘Google Plus was like the walking dead’, sparking rumours that it was only a matter of time until the G+ plug was pulled.

Naturally, it wasn’t long until Google Plus’s chief architect stated that Techcrunch was talking ‘utter bollocks’ ensuing in a long drawn out slagging match.

Either way, with Google not hitting the heights it forecast you’d expect them to write off the Google Plus project. But oh no, Google isn’t giving up that easily. In an exclusive interview with The Drum David Besbris, Google’s Engineering VP, stated that ‘we’re committed to building a product that people absolutely love’.

Google-Redesign

Unloved?

Looking at it, David Besbris and Google have a long way to go before its platform is ‘absolutely loved’ by its users, although it is arguable that it has served a seemingly valuable purpose in combining its products and services – however, it is questionable as to whether these feature warrants users’ love.

If Google want us to use the platform it will have to change.

Big Data

Change however may manifest itself in to something us ‘social’ types wouldn’t want so much, that is a complete migration away from social engagement towards a move focused solely on the acquisition of big data.

Don’t get me wrong, data is good but too much data not only gives us guys paralysis by analysis but it also costs but bucks.

In fact, it could be said that we are already seeing more of this data acquisition in motion especially with the latest Google Plus unification of products and services that has been happening over the last few months.

The other worrying issue for us as a business community is the impact this might have on our Google Authorship strategy. If the social aspect is cut back or extinguished altogether where will the connections between our content we create on the web and the creators of the content go?

They will disappear too, and what impact will that have, if any to our SERPS and brand? This change to Google Plus maybe arriving sooner than we all think.

On the plus side

Regardless of what the ‘experts’ think, Google Plus is still very much alive in our office, albeit purely to help grow our general influence on the platform, and increase the value of our authorship, of course*.

But don’t be such a naysayer just yet! Sproutsocial wrote a wonderful piece on why you should stop saying Google Plus is dead! It’s worth a read.

Do you use Google Plus daily or have you given up? Let me know.

*Since writing, Google’s recent authorship changes have been acknowledged, however it’s too early to see any results from this. If any.