“It averages only a few thousand viewers across the day in the U.K.,” says 21st Century Fox. “We have concluded that it is not in our commercial interest to continue providing Fox News in the U.K.”

A 21st Century Fox representative has said that the U.S news network’s U.K feed had end as of Tuesday afternoon. Fox owns a 39 percent stake in Sky, with an exisiting agreement that Fox News was to cease broadcasting at the end of 2017.

According to one analyst it is understood that Fox News was failing to generate revenue from its U.K. feed, which was only available to Sky T.V customers.

“21st Century Fox has decided they will no longer broadcast Fox News in the U.K.,” a representative said. “Sky’s customers can still enjoy a wide range of dedicated national and international news channels.” Adding: “We have concluded that it is not in our commercial interest to continue providing Fox News in the U.K.”

The U.K’s culture secretary, Karen Bradley, is set to deliver her final verdict on whether to ask Britain’s competition regulator to investigate Fox’s plan to take over the remaining 61 percent it doesn’t yet own of Sky T.V.

Regardless of its small viewership, Fox News has never been far away form controversial headlines as U.K. media regulator Ofcom continues to investigate numerous complaints against the channel over the last year.

In 2015, an on-air interviewee suggested that the English city of Birmingham was a “no-go zone” for non-Muslims, a comment that was later found to be in breach of Ofcom’s broadcasting code.